T-shirts? Trousers? Hats? Oh my! With so many different types of clothing available, a small business start-up or perhaps a corporation considering its next marketing campaign could find it difficult choosing what promotional and personalised clothing will be suitable to represent their business.
If you’re in the mood for something different – or perhaps your company offers something just a little different itself – then consider the hoodie… Custom printed and personalised hoodies curently have many great uses in the wider world, such as:
Higher education – Hoodies are very popular with students of colleges and universities, branded with their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for his or her own purposes, either because of their team/staff to wear or even to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates in which a t-shirt is simply insufficient. Gyms and personal trainers might prosper in providing branded hoodies with their clients, for them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, it could make sense for an organization in the music industry to obtain in on the act. Perhaps naruto mousepad or perhaps a record store should consider selling their very own promotional hoodies?
Since they have become popular just a few short years ago, hoodies have represented defiance, non-conformity and generally a method to stand out from the crowd and away from the norm. While they could not suit all business and ventures, a personalised hoodie might be the perfect choice for a business that itself offers something that is clearly a little bit different.
Unfortunately, however, it must be noted that in a few countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the individual, and therefore someone with criminal intent may put them on to conceal their identities from police, security staff and CCTV cameras. With this in mind, it should be remembered that personalised hoodies are just appropriate using situations and circumstances and may not be at all appropriate when worn in certain places. Then again, feel free to use this to your advantage: a hoodie might be perfect for a guerrilla marketing campaign or during an outrageous, over-the-top publicity stunt.