Version 1: The story about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to eliminate the word “fried” in it’s name. The word “fried” has unfavorable connatations like getting unhealthy, obtaining higher cholesterol, causing obesity and numerous additional. Therefore, as an work to rebrand themselves as a healthier household restaurant that caters for persons of all ages, like wellness conscious people today, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The US meals and drug administration reviewed the operations of Kentucky Fried Chicken and discovered out the they are rearing genetically modified chickens, with added huge breasts and further legs to harvest the meat from(the number varies from 4 to six). The US food and drug administration declares that these creatures can not be marketed as “chickens” and Kentucky Fried Chicken, unwilling to drop such a profitable operation to adhere to the guidelines, decided to adjust its name to KFC instead to get rid of the word “chicken”.
The truth
The truth is that Kentucky Fried Chicken decides to modify its name is to prevent paying license fees to the state of Kentucky. In 1990, the state of Kentucky decides to trademark their name, in order to minimize their accumulating debts. As yoursite.com , Kentucky Fried Chicken have to spend a sum of cash to the state for working with “Kentucky”.
Certainly, they are unwilling to considering that they had been making use of it for nearly four decades(they began in the 1950s) and refused to pay such royalties as a matter of principle. Right after a great deal negotiations, they have been unable to budge the government stance and as a result decided to adjust their name instead of paying. This coincides with the rebranding campaign as stated earlier and every thing turned out properly.
The proof that suggests that this version is correct is that many events and businesses had also changed their name to get rid of the word “Kentucky”. The examples variety from the most famous horse race in North America, formerly recognized as the “Kentucky Derby” modifications to “The run for the roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and the song “Kentucky Lady” by Neil Diamond was dropped from radio stations at his personal request due to the fact he would shed far more money for paying the state of Kentucky royally than what he get from the station.
Last Words
In Nov 2006, Kentucky fried chicken lastly reached an undisclosed agreement with the state of Kentucky with regards to this challenge and they are free of charge to use their name back again.
In Wikipedia on the KFC entry, there is a marked distinction in the reason why KFC adjustments it’s name. The facts at Wiki take the stance that version 1 of the story is right. If that is the case, then what explains the name alter of other entities that has absolutely nothing to do with chickens? As the truth goes, it is up to open debate but of course I am going to defend my views. If you have other opinions, feel free of charge to leave a comment on the post itself or on our wall. Thanks a lot for reading this post!