As a struggling independent musician in a extremely competitive over-crowded market place it must be left unsaid that you require to stand out from the crowd. There are a lot of strategies to do this. There is music publicity, radio promotion, comprehensive tour presence, and the almighty music promoting and music promotion. You need to get your message out there –period.
Having your music marketing message out there is 1 factor but receiving the appropriate message out there is another. Your qualified image as an independent artist is of the utmost value in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Commonly, musicians will use either a traditional print music media kit, a digital press kit (DPK), or an online EPK (Electronic Press Kit). But just how expert and convincing are they?
A often asked query that I get all the time from my independent artists and musicians is which form of press kit need to we put together? Which kind of music press kit performs greatest and is most impressive and effective? The answer to that question depends on a few points.
What I imply by this is that I propose generating and sustaining two kinds of press kits — either a print or digital music press kit, and an electronic press kit. The reason for this is uncomplicated. Certain media outlets, labels, venues, music management firms, and so forth. favor a print press kit or digital press kit with your complete blown CD so it can be listened also on high efficiency stereo gear to get the full impact of your music and its production qualities. Others choose not to have their workplace congested with piles of press kits, and their preferred system is just reviewing your music on the net.
For the causes just noted, we recommend you do a print or digital press kit and have a single on line as effectively. There is truly absolutely nothing to developing an on-line EPK so why not have it accessible. There are a couple of pretty very good EPK solutions out there and they expense just a couple of dollars per month. But I am putting an emphasis on the fact that an EPK (Electronic press kit on the web) is not adequate. You nevertheless have to have the traditional print or digital press kit in your music promotion arsenal.
It is notable to mention that your engagement, sales and streams press kit is most likely your most precious promotional tool and it desires to be taken really seriously. Other than your CD and reside overall performance it is ordinarily the initial impression of you as an artist that labels, venues, and other music media outlets will receive. There are many graphic art firms that specialize in the preparation of media promotion kits that you could want to look at if your price range permits. If not, for a couple of dollars, a tiny creativity, and time and effort, you can do it yourself. Right here are the basic components of a print press kit and Electronic press kit, and the experienced indicates by which to go about it.
In your traditional print music press kit version the components to involve are a professionally designed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a experienced eight- x ten- black and white glossy promotional photo, media function articles and press releases, album testimonials and quote sheet, your complete length – extended play, or professionally recorded demo CD, an sector CD-a single sheet, a company card and professionally labeled envelope. The supplies needed are heavy stock paper, portfolio cover, significant envelope, address labels, business enterprise cards, and your eight- x 10- glossy photo. Now here’s how to go about placing the print press kit with each other.
COVER AND LETTER OF INTRODUCTION:
Your qualified music press kit should have an impressive cover. This need to include a photo of the artist, artist’s name, and artist’s make contact with information. Sort of like the cover of a book. You need to also contain a cover letter of introduction. This should introduce you as the artist stating briefly a small about your self. Never get also certain in this letter you can leave that for the bio and other media which you will incorporate.
Make positive you address the letter to one particular specific particular person – – getting personal is essential. It provides the look of a non-cookie cutter appear and that you feel this media outlet, label, venue, or music agent has significance. Make confident that either at the best or the bottom of this letter you have integrated your full get in touch with data or your artist’s representative’s get in touch with data. The cover letter should really be inserted just inside the kit’s cover prior to any other details. The make contact with information ought to also be included at the bottom suitable on each page in the music promo kit.
Artist or Band Biography:
The subsequent web page or what would really be the 1st informational web page of the music media kit would be your artist biography web page. Here you should really include things like a short history of the artist or band, a tiny about every single member if it really is a complete band. This must be no longer than one page and should not be a extended drawn out history of the band but just a short synopsis of what you have achieved and exactly where you strategy to go. Additional importantly, you need to involve factors like important shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and may perhaps raise you above other individuals in terms of popularity and improvement. Maintain it straightforward, concise, and meaningful. If there are no writers among you or your buddies than we very propose having your band bio written for you by a expert music copywriter. It is so essential and it must be experienced.